Recently, Associate Professor Wang Xian and Professor Mu Congjun from the College of Foreign Languages published a research paper entitled Product-Centered Language Style in Chinese Women Online Reviews in the SSCI journal. The paper illustrates the characteristics of Chinese women's online reviews by using the Language Style Matching algorithm on a self-constructed product-centered word interrogation and word frequency table. The article is the first to examine the linguistic phenomenon of online reviews. The article is the first to reflect the linguistic style of buyers' product quality from the linguistic phenomenon of online reviews, which is a practical guide for product marketing strategy development.
The paper is also the result of a cross-disciplinary team effort, including faculty members Wang Xian and Mu Congjun and graduate student Li Huixian, as well as faculty member Alison Noble of the Maritime Academy in Antwerp, Belgium, and industry professionals. The collaborators worked closely together to keep up with the latest language research techniques, and together they completed and published the paper, opening new areas and research ideas for psycholinguistics and business language research at our university.
Link to full article.
http://journal.frontiersin.org/article/10.3389/fpsyg.2022.839064/full?&utm_source=Email_to_authors_&utm_medium=Email&utm_content= T1_11.5e1_author&utm_campaign=Email_publication&field=&journalName=Frontiers_in_Psychology&id=839064
(Reported by the College of Foreign Languages office; Translated by Li Huixian)
